Lets talk about the brand...

SMYCKA SJ, Jewel That Reflects (TM)

SMYCKA originated from Sweden, is a Swedish term which means "to adorn, to make it more beautiful and attractive" through which the brand is making a person more attractive and powerful.

Term SJ is an abbreviation of Shyam Jewellers. Shyam is synonymous with Lord Krishna and thus worshiped in the same form as "Khatu Shyam Ji". Brand kept the name SJ in 2014 and added SMYCKA in early 2023.SMYCKA SJ(Formerly known as Shyam Jewellers SJ and Video Jewellery)is India's most trusted hub of charming jewellery dealing through it's dealers, franchises and online stores in wholesale and retail across the country since 2014. Till present, it has sponsored Fashion Blazon, 2017, organised by FDDI, Noida. It has launched various programs for dealers, such as, Sabse Bada Reseller Award in 2020, 2021 and 2022, initiative to resolve end users queries by generating direct communication pattern through "Ask Directly to Video Jewellery" initiative. Creativity of SJ is renowned between the stakeholders.

SMYCKA SJ is featuring:

  • Door-step delivery
  • Attractive offers
  • Customization as per your need
  • 100% happiness
  • High quality service

Founder's Introduction

Mrs. Simple Agarwal, Co-Founder 

Graduated from Delhi University, is having fond of creativity and arts from her childhood. She is also having interest in the trade and commerce.

Having founded the brand Shyam Jewellers (now, Smycka SJ) in the early days 2014, she had held executive-level positions with various organizations, imparting her people management skills and operational knowledge to the team and leading them to impeccable growth.

  • She carries the wealth of experience gained over the years while working for People, Process and Product-based companies.
  • As an avid listener and reader, she continues to drive the vision of the brand aiming to be the pioneer in the industry.

Mr. Paras Agarwal, Co-Founder

He has embarked on an entrepreneurial journey in 2014 around the vision that reflects the inner peace. Within a few years of launch, he had grown a profitable, bootstrapped brand with his team.

  • He is a chartered accountant by profession, completed his graduation from Delhi University.
  • He is a founder of a welfare organization "Professional Vision" with the aim of helping CA & CS professionals and students.
  • He is also a co-editor of monthly Tax Magazine.

He began documenting his experience and learnings via office hours focusing on helping more young people build, launch and scale their own businesses.

Fond of reading books, he also studied about the domestic and international currency followed by marketing and e-commerce industry.